Authority Maturity Report
This report will show you where you are weakest and strongest, and what to do to get to the next level.
Your Authority Maturity level is
Emerging
August 2025
Emerging (0-1)
Focus is largely internal, aimed at gaining experience and credentials while taking initial steps to build an owned audience to engage with unique ideas and perspective.
Learn more about levelsWe identified the key dimensions that drive data-driven authority maturity. Click the icons below to see how you perform in each.
Earned Media
Earned media refers to coverage that is “earned” rather than bought. Successful earned media includes securing media coverage on media outlets and digital publications.
Emerging
in this dimension
/5
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You could be Tactical
Here's how you get there:
Owned Media
Owned media refers to media that is on a platform that you own. Most frequently, owned media refers to your personal website and all content and digital assets hosted there.
Emerging
in this dimension
/5
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
You could be Tactical
Here's how you get there:
AI-Enabled
Experiment with AI and develop a position on how you plan to use it to support speed, quality, and/or innovation in your work. Keep a pulse on what first-movers in your industry are doing.
Rented Media
Rented media refers to posting on platforms that you do not own. The most common examples of rented media are social media and advertising platforms.
Emerging
in this dimension
/5
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
You could be Tactical
Here's how you get there:
Brand Strategy
Brand strategy encompasses the identity of your brand—how it is portrayed, marketed, and perceived by the public. A documented strategy includes your value proposition, purpose, target audience(s), key messages and a phrase or sentence that describes what you want your to think and feel about your brand.
Emerging
in this dimension
/5
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
You could be Tactical
Here's how you get there:
Next Steps
Review your recommendations and consider these steps:
Focus on foundational elements of authority, such as a personal brand website that speaks to your credibility and brand associations; following a content calendar that emphasizes publishing original content to followers; and growing your follower base and engagement by testing ad spend to expand the reach of your content on social media. Experiment with new content topics and different posting schedules to increase engagement.