Strategic Authority Media System
The Smarter Way To Grow Your Reputation and Impact
Amplify your Authority as a thought leader with proven results from the Advantage Media | Forbes Books team.
How To Become a Thought Leader
Visible Results. Faster.
If you’re here, you’re looking to become a recognized leader in your industry. Many leaders try to build their reputation themselves, failing to produce the results they expect either because they lack know-how, time, or a built-in network to use as a springboard. But smart professionals know there is another way.
Place your trust in a team of personal brand experts to design and execute a made-for-you personal brand blueprint. Your team hits the ground running with proven strategies and established networks to achieve the results that matter. The team does the heavy lifting, and you focus on delivering expertise to your growing audience as the doors are opened for you.
Authority Media SystemTM Offerings
Choose from three tiers of packaged media services, for those just starting out to the seasoned business leaders with an established media profile.
Social Media Audit/Refresh
Our social team will review up to three social media profiles and produce a step-by-step roadmap to help you upgrade and leverage your influencer status.
Digital Ad Campaign
Our digital strategist will create ad assets and boost your content on social platforms, targeting your ideal audience profile—helping you grow your reach and following.
Content Writing
Gain a strategic framework for your annual content strategy with monthly topic suggestions. Our team will craft two blog posts or one thought leadership article (totaling 1,500 words) for external placement.
Performance Optimization
Ongoing dashboard reporting and optimization suggestions to enhance the performance of your content and growth campaigns.
Audience Email Engagement
Includes one monthly newsletter fully created and executed on your behalf. This service also includes an email drip campaign for subscribers to enhance engagement.
Public Relations
Your end-to-end PR agency. This includes weekly pitching, daily ad hoc pitching, articles/press release creation and distribution, speaking submissions, and management of media requests.
Podcasting
Our done-for-you podcasting services supports your brand’s reach by creating and distributing top quality podcasts, with you as the host. Receive personalized coaching and book distinguished guests with the help of our seasoned producer.
Personal Brand Website
Own your name in search with a personalized brand website, and create a strong brand identity with the support of our designers.
Video Packages
Packages include your choice of testimonials, sizzle reels, and promotional videos, creating stunning assets to leverage across your social media and website.
Media Service Packages
Choose from three tiers of packaged media services, for those just starting out to the seasoned business leaders with an established media profile.
Our Intro Package is designed for business leaders who are beginning their thought leadership journey. This package includes:
Social Media Audit/Refresh
Our social team will review up to three social media profiles and produce a step-by-step roadmap to help you upgrade and leverage your influencer status.
Follower Growth Campaign
Our digital strategist will create ad assets and boost your content on social platforms, targeting your ideal audience profile—helping you grow your reach and following. This is the first step toward building a community that you “own.” This campaign includes $30/day advertising + ad placement/optimization to increase awareness.
Content Writing
Gain a strategic framework for your annual content strategy with monthly topic suggestions. Our team will craft two blog posts or one thought leadership article (totaling 1,500 words) for external placement.
Performance Review and Optimization
Ongoing dashboard reporting and optimization suggestions to enhance the performance of your content and growth campaigns.
*Website may be added for an additional fee.
The accelerator package offers a diverse array of services for the business leader looking to increase their name recognition through media assets and PR coverage. This package includes everything from Tier 1, in addition to the following:
Audience Email Engagement
Includes one monthly newsletter fully created and executed on your behalf. This service also includes an email drip campaign for subscribers to enhance engagement.
*Please note that you must have a list of >5,000 subscribers, or follower growth plan can be substituted until your list reaches an ideal size.
Gain comprehensive support with our most robust package for business leaders. This package includes everything from Tiers 1-2, in addition to the following:
PR
Your end-to-end PR agency. This includes weekly pitching, daily ad hoc pitching, articles/press release creation and distribution, speaking submissions, and management of media requests.
Media Service Packages
We have the right solutions for you, for those just starting out to the seasoned business leaders with global brand recognition.
Introductory
Rented Media
For the emerging thought leader who wants ongoing, done-for-you visibility.
- Social Media Audit & Refresh
- Digital Ad Campaign
- Content Writing
- Performance Review & Optimization
$4,000/mo
for 6 months
$3,500/mo
for 12 months
Accelerator
Rented & Owned Media
For the thought leader who has built a reputation but wants to boost their audience reach and name recognition.
- Social Media Audit & Refresh
- Digital Ad Campaign
- Content Writing
- Performance Review & Optimization
- Monthly Audience Engagement
$6,000/mo
for 6 months
$5,500/mo
for 12 months
Ultimate
Rented, Owned, & Earned Media
For the executive thought leader who is looking for done-for-you brand visibility and "category of one" influencer status.
- Social Media Audit & Refresh
- Digital Ad Campaign
- Content Writing
- Performance Review & Optimization
- Monthly Audience Engagement
- PR
$7,500/mo
for 6 months
$7,000/mo
for 12 months
*Approximately $1,000 of ad spend included in each package.
Enhancements
Video Package
$40,000
Podcast Package
$25,000
Personal Brand Website
$20,000
Branding’s Not a Luxury, It’s a Necessity
Since our founding in 2005, Advantage has helped thousands of business leaders amplify their voice — providing guidance you can trust with results you can see. Our partnership with Forbes, established in 2016, is yet another credit to the quality of our services.
If you want to grow your business with your personal brand, there is no other company and no bigger name better suited and committed to that outcome.
Just like we went beyond the magazine to reach our audience in new ways, Advantage Media | Forbes Books will teach you how you can integrate rented, earned, and owned media to build an audience for your message in a bold and transformational way.
Real Members, Real Results
Kathleen Quinn Votaw
- CEO and Founder
- Talentrust, Recruitment & Consultation
- 18k+ Followers
Featured on CBS News, PR Newswire, Yahoo News, MSN, Business Insider, and more
Saw 25% increase in Facebook Engagement
Host of the Forbes Books Podcast, Dare to Care in the Workplace
Dr. Nika White
- Founder
- Nika White Consulting (DEI)
- 18k+ Followers
Featured contributor on Entrepreneur with a total readership of 8,088,714 and MSN with a total readership of 202,765,300
Increased engagement through video assets
Forbes Books published author
Toby Mathis
- Managing Partner and President
- Las Vegas Offices of Anderson Business Advisors
- 18k+ Followers
Featured on CBS News, Yahoo Finance, Financial Advisor, and MSN
Achieved 2.5 billion digital impressions
Forbes Books published author
Get Your Authority Score
Take our free assessment to receive an Authority Score. Gain a glimpse into the state of your existing authority and areas for improvement.
Think of your Authority Score as your branding and authority “credit score.” Understanding where you stand helps you plan for the future and determine which Strategic Media Service Package fits your needs.
Frequently Asked Questions
Our media experts are available to guide you through each package. We will help you identify which package is best suited to your unique needs.
Each month, our team creates and shares monthly performance reports with you. These reports will detail the value of your content and areas for improvement. For better results, your content strategist may suggest changing the length or focus of your content for better organic performance.
The honest answer is it depends on what you’re doing and where in the process you’re starting. For members with an existing portfolio, results can be produced faster. However, our team is skilled at identifying a plan that will yield the most results in the shortest time possible. Enhancing your visibility online and growing your reputation takes time, but with us you go further, faster.
Likely, yes. Our team can help turn your thought leadership articles into a book so you can maximize the value of your content. Our team may make suggestions on how best to reshape your content or adjust your topic for the best outcomes. As an existing Member, you’ll benefit from a portfolio of existing content that supports a faster turnaround time and a team that already knows your brand voice and value proposition.