Public Relations Service
Gain credibility as an authority, thought leader and expert in your field through regional and national print, digital, TV and radio media placements that reach your target audience.
Grow Name Recognition with PR
With the Public Relations service, you can prepare to gain credibility as an expert in your field through a variety of regional and national print, digital, TV and radio media placements.
Through ongoing conversations with the media, your PR team will pitch you as a thought leader with a unique point-of-view to help you shine. Then, your team will advise you on how to leverage your media coverage to build trust and engagement on your social and owned media platforms.
What’s Included in the PR Service?
Strategy & Planning
Audit of your current media presence; creation of individual media strategy focused on your key objectives and goals, and updated based on changes in media trends, the newscycle, and your evolving priorities; creation of targeted media lists
Media Outreach
Ongoing proactive and reactive unique pitches, coordination and management of of interviews and other media opportunities
Media Coaching
Preparation includes best-practices for interview and on-camera appearances, whether in-studio or virtual
Awards & Speaking Submissions
Offer strategic guidance through the process of becoming a speaker, including consultation on your level of authority to identify and assess speaking engagements and award opportunities.
Real Members, Real Results
Kathleen Quinn Votaw
- 3.5 billion impressions, 349 placements
- Featured In: CBS News, Yahoo Finance, Business Insider, U.S. News & World Report, Inc., SHRM, and many more.
Toby Mathis
- 2.5 billion digital impressions, 221 mentions
- Featured In: CBS News, Yahoo Finance, Financial Advisor, and MSN
Dr. Nicole Price
- 483 million impressions, 66 Placements
- Featured In: Forbes, Fortune and SHRM, among others, in just two months.
Our Proven Track Record
Our seasoned PR pros have secured coverage for our members in top-tier outlets such as:
The Details: What To Expect
Your PR team will work with you to determine your goals and develop an individual PR strategy that highlights your unique point-of-view in the marketplace and targets your preferred audience and media outlets.
On an ongoing basis, your PR team will craft both compelling proactive pitches —
planned as part of your strategy, and reactive pitches — of-the-moment responses to the current newscycle, to garner coverage and interviews across a variety of platforms. Your dedicated team takes care of everything, from pitching to follow-ups to scheduling your media opportunities.
Please note, your campaign manager will work to accommodate your availability, but when it comes to securing top-tier coverage, active participation, flexibility and prompt response will gain you more features. Each month, the PR team will provide a report to communicate secured coverage, the impact of that coverage, and any pending pitches.
The 4-Month Book PR Campaign
While many members choose six- or 12-month PR campaigns, the four-month PR campaign provides members with another alternative. This campaign is primarily focused on pitching your book and you as the author across print, digital, radio and TV outlets — helping you establish your credibility at a local and national scale.
Your Advantage | Forbes Books Team
To amplify your existing authority and brand recognition, you need a team you can trust. Our team of PR, digital media and engagement, content strategists bring decades of experience together under a brand that has been amplifying authority since 2005.
With the Advantage | Forbes Books team working on your behalf, you’ll gain access to a wider reach of view, and media assets to support your ongoing thought leadership.