Get Your Authority Score | Advantage Books

1Personal Profile

2Visibility

3Engagement

4Persona

Name*

First Last

Email*

Phone

Title*

Company Name*

Industry

Annual Company Revenue*

Which currently describes your current level of PR and Media Exposure.*

I receive consistent and positive press in the media where I want to appear

I receive consistent press but I am not reaching all of the right audiences or the top media for credibility in my space

I receive inconsistent press and media exposure

I do not receive press and media exposure

I am not sure

Please describe the recency and visibility of my expertise.*

I have examples of earned media, as recent as 0-6 months ago, that includes press coverage and interviews in print, TV, and radio as well as articles, awards, and other external validation for your expertise (either via your website or Google results).

Examples of earned media as recent as 1-2 years old are visible on my own website or corporate website

Examples of earned media including press coverage, interviews or awards that are between 2-6 years old are visible on my own website or corporate website

I have examples of visible earned media from 6+ years ago including press coverage, interviews or awards that is hosted on my own website or corporate website

I have no examples of media coverage visible on my website or in my Google search results

I am not sure

What level is your current personal social following (total across all platforms)*

I have more than 20,000 connections or followers

I have between 10,000 and 20,000 connections or followers

I have between 5,000 and 10,000 connections or followers

I have fewer than 5,000 connections or followers

I am not sure

Where can interested people find the most information about you online?*

Select all that apply.

I have a personal brand website that positions me as a mission-driven thought leader

I have a section or page of my corporate site that positions me as a thought leader

I have a prominent social media profile such as Linkedin or Meta profiles

I have been featured in articles and press releases through my company

I am not sure

Which describes your current level of audience engagement (Choose the best answer.)*

I produce daily content that my audience engages with such as video series, podcasts, social posts, or blogs

I produce content on a weekly basis that my audience values and engages with

I produce content on a monthly basis that I receive moderate engagement for

I have, less regularly than monthly, produced content that my audience occassionally engages with

I do not produce original content to share with my audience

When others perform a Google search for your name online what comes up on the first page?*

Select all that apply.

My personal brand website

My profile page on our corporate site

My professional social media profiles

Other people with the same name as me

Other

Which currently describes you best?*

I am a best-selling author with at least one published book carried in book stores today

I am a published author with at least one book available for purchase online (amazon, audible, etc)

I have contributed columns and/or long form articles that have been published by respected journals and/or news publications

I have ideas for a book or a finished manuscript but have not published

I am not not sure or none of the above

Which currently describes you best?*

I am a sought after keynote speaker

I have experience as a keynote speaker

I have spoken at events but never as the keynote

I have not spoken as a thought leader at events but would like to

I do not wish to speak at events

What best describes your current situation?*

I have an internal team or service that successfully manages my reputation for me

I have an internal team or service that actively manages my reputation for me, but needs improvemet

I manage my reputation successfully on my own

I do not have adequate resources dedicated to managing my reputation

I am not sure

What best describes your current situation?*

I have all the assets I need to be recognized as an authority and to sustain my authority long term.

I have most of the assets I need to be recognized as an authority and to sustain my authority long term.

I have some of the assets I need to be recognized as an authority and to sustain my authority long term.

I do not have the assets and resources I need to be recognized as an authority and to sustain my authority long term

I am not sure

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