Recognize The Difference

About Recognize The Difference

Identifying a skilled, compassionate, and knowledgeable professional real estate agent can be tough. The question of whom to choose when buying or selling a home is on a lot of people’s minds. Because real estate agents are often seen as being “one and the same,” it’s no surprise that consumers are swayed by more wallet-friendly opportunities.

The truth is, understanding the real estate process is a much more involved decision than asking, “How much is it going to cost?” Instead, the question should be, “Who am I going to use and why?” In her book, Recognize the Difference, author Wendy Griffis educates you on the ways in which some real estate agents are different, and how to tell the good ones from the mediocre ones. Empowered with that knowledge, you can make an educated decision in choosing an agent based on what matters most to you―not just your wallet.