Become Unmistakable
A Journey From Oddity To Commodity
By: Michael D. Novakoski
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About Become Unmistakable
As the CEO of the construction company Elzinga & Volkers, Mike Novakoski had a vision for how he wanted his business to operate. Unlike other companies, Novakoski engineered Elzinga & Volkers to be unmistakably different and unlike its competitors. The company functions under a culture that puts people before profit and this is the driving force behind the thriving business. With contributions from Novakoski’s business partner, John Parker, Become Unmistakable exists to show readers how using their heart and right-brain traits can bring great business success and how changing your leadership can completely change your company.
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