From the Track to the Boardroom: Richard Dean on Leadership, Passion, and Building a Winning Team

In this episode of The Fearless Experience, Brendan P. Keegan welcomes Richard Dean, CEO and Team Principal of United Autosports, to explore the intersection of motorsport, entrepreneurship, and leadership. Richard shares his journey from growing up at racetracks as the son of a racing enthusiast to becoming a 24 Hours of Le Mans-winning driver and co-founding a globally successful motorsport team with childhood friend Zak Brown (CEO of McLaren Racing).

Richard opens up about the unglamorous realities of building a business—like starting with a red wine-fueled brainstorm instead of a polished business plan—and the relentless drive required to stay competitive in endurance racing. He delves into the challenges of balancing on-track performance with off-track business decisions, the art of motivating a team through setbacks, and the importance of surrounding yourself with mentors and grounded voices (like his 81-year-old colleague who reminds him, “We’re not digging coal for a living!”).

Key Takeaways Include:

• • Embracing the entrepreneurial journey—why flexibility matters more than a perfect plan.
• • Leading under pressure—how to navigate 24-hour races (and 24/7 business demands).
• • Work-life balance—the sacrifices and rewards of a career in motorsport.
• • Advice for aspiring professionals—why persistence and problem-solving trump pedigree.

Whether you’re a racing fan, an entrepreneur, or someone seeking inspiration to turn passion into a career, Richard’s story is a masterclass in fearless leadership. Watch or listen now and subscribe to The Fearless Experience for more candid conversations with leaders who redefine success.

Follow Brendan P. Keegan: brendanpkeegan.com