Aricia Symes

Making Style Logical, Personal, Effortless | Author

Aricia Symes was born in New England as the only girl of five. As a child, she was a self-proclaimed tomboy, mucking around on her family’s farm in overalls and work boots, and roughhousing with her brothers. Today, she’s the founder and master stylist of Unfoldid, a personal styling company that prioritizes personal wellbeing. When people ask her, “How did you get to be so stylish?!” she tells them: “I learned it.” Aricia believes that anyone can learn the foundations of style and has dedicated her career to helping people from all walks of life master the art and science of style.

About

Before founding Unfoldid in 2010, Aricia got her foot in the door of the fashion industry working for an international shoe company in Asia. She maintained a focus on fashion while employed as a consultant for Ernst & Young in Vienna, Austria. Her international experiences continue to inform her work as a stylist today. Ultimately, her love of fashion motivated her to get into styling, a field where she could work closely with people, exercise her creativity and balance her family life. She learned the ins and outs of styling and coloring from established experts in the field, like Paula Slattery and Stacy London. Using what she’d learned, she developed the objective elements of her own Style Formula, a tool people can use to identify their Style Identity—or Style ID.

Today, Aricia has finetuned that Style Formula to a science, which she teaches not only to individual clients but also to larger groups through seminars and courses. With this book, she bring her teachings to a wider audience, encouraging all of her readers to unfold their Style ID.

Aricia holds a double degree in International Business and Asian Studies from the University of Vermont and an MBA from New York University. She currently lives in the Boston area with her husband, dog, and three children.

Published Book

The Style Formula

The Art and Science of What to Wear

If you’ve ever stood in front of a closet full of clothes and felt like you have no great outfits, you are not alone. A lot of people struggle with “what to wear.” Men, women, and nonbinary individuals of all ages, in all kinds of careers, with all kinds of…

Buy Now Learn More

What is Your Authority Score?

Get My Score