Strategic communication works a lot like MMA. You train. You plan. You step into a high-pressure moment and you fight for a clear outcome.
In this conversation, Joe Pardavila talks with Dr. Patrick Riccards, author of Strategic Strikes. Patrick has spent thirty years helping leaders communicate through high-stakes moments. He has advised Fortune 500 companies, three presidential administrations, and executives facing career-defining challenges.
He also trains as an MMA fighter, which gives him a unique view of strategy, pressure, and execution. Patrick explains why communication is a fight for attention, trust, and clarity.
He shares stories from the field, including how a hospital handled a major crisis and kept the story contained. He outlines how leaders waste time by reacting to the wrong things, why some crises never deserve a response, and how to judge when a story is about to grow.
You will hear how social platforms changed news cycles, how aggregation reshaped the media, and why most leaders still misjudge their audience. If you communicate under pressure, lead teams, or work in complex environments, this conversation gives you practical steps you can apply today.
Joe Pardavila
Joe Pardavila is a leading voice in audio content production, with decades of experience in podcasting and terrestrial radio. He has created over 10,000 hours of audio content, captivating audiences nationwide. Joe is a recognized expert in communication and the author of the bestselling book, “Good Listen: Creating Memorable Conversations in Business and Life,” which provides valuable tips and strategies for mastering the art of communication. Throughout his career, Joe has been a radio personality…
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