About
An entrepreneur at heart, Joe Gregory started his first business at just 19 and has spent the years since building, scaling, acquiring and selling companies across a range of industries. Today, he is a publisher and Authority Strategist at Advantage | The Authority Company, home of Forbes Books and Entrepreneur Books, where he is responsible for the UK and international markets.
That early drive to build led him into publishing in 2006, when he launched a traditional publishing business of his own. The venture grew into Rethink Press, which Joe co-founded to help entrepreneurs, CEOs and experts turn their knowledge and experience into powerful, authority-building books. In the years since, Rethink Press has worked with more than 1,000 authors, helping them use their books not just as a creative achievement, but as a strategic tool — one that opens doors, builds credibility and creates real commercial opportunities.
Never one to stand still, Joe went on to co-found BookMagic AI, an award-winning SaaS company that is reshaping how books are created and published. His work in this space earned him recognition as AI Entrepreneur of the Year, cementing his reputation as someone who sits at the intersection of publishing, technology and business strategy.
Today, as Authority Strategist at Advantage | The Authority Company, Joe works with ambitious founders and business leaders around the world. His focus is simple but powerful: helping people turn their ideas, experience and expertise into revenue, reputation and recognition — using the power of authorship to elevate their businesses and their personal brands.
Whether he’s advising a first-time author or a seasoned CEO, Joe brings the perspective of someone who has built a career doing exactly what he helps others do: turning knowledge into influence, and influence into opportunity.
