AM14: Paige Velasquez Budde, CEO of Zilker Media

Today, host Rusty Shelton and digital marketing expert and CEO of Zilker Media Paige Velasquez Budde discuss the social media algorithm shifts that are ranking personal profiles, live content, and feeds even higher, and why that is. Paige gives tips about how business leaders can change their mindset to become more comfortable with being visible as a thought leader rather than hiding behind their company or organization’s corporate brand, including what she thinks is the quickest way to climb to a top Authority Marketing position in your industry.

About Paige Velasquez Budde:

Paige Velasquez Budde is Partner and CEO at Zilker Media, an Austin-based agency building people-driven brands. She has been featured as a speaker on digital marketing strategy and led

workshops at national venues such as Harvard Medical School, Austin’s own Alamo Drafthouse, Zilker Park, Hilton Hotel, and for organizations such as Women Presidents’ Organization. She has led the marketing campaigns and strategies for some of the world’s most recognized authorities, including The New York Times bestseller and Fortune Magazine Senior editor-at-large Geoff Colvin, The New York Times and Wall Street Journal bestseller and Hall of Fame speaker Sally Hogshead, and many others. Paige has also counseled leading international brands such as Russell Stover and a2 Milk. Her approach to people-driven marketing has been featured in many media outlets including Inc., Thrive Global, Texas CEO Magazine, Authority Magazine, Business News Daily, and

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Rusty Shelton speaking at EO Alchemy conference

Rusty Shelton

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a dynamic keynote speaker, successful entrepreneur, Founder & Chairman of Zilker Media and the co-author of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset…

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