AM18: Tony Zorc, CEO of Accounting Seed

On this episode of the Authority Marketing podcast, Rusty Shelton talks to Founder and CEO of Accounting Seed Tony Zorc about Iconoclasm, which he has applied to all areas of his life and business, and also happens to be the name of his bestselling book. Tony explains how he thinks other entrepreneurs can apply this unique way of thinking to their approach to become the authority in their field. About Tony Zorc: As Founder and CEO of Accounting Seed, tech entrepreneur, ForbesBooks author, and CPA for 20+ years, Tony Zorc embodies iconoclasm, the idea of challenging the prescribed way of doing things and coming up with a better, more innovative solution. Accounting Seed’s success with over 15,000 users stems from Tony’s vision for using technology to create better business in a way that’s never been done before. A father, leader, person of faith, and avid CrossFitter, Tony brings a rare mix of personal and professional experience to the table and seeks to inspire other leaders to create innovation in places where innovation is scarce. He published his book Iconoclasm: A Survival Guide in the Post-Pandemic Economy in March 2021.

Also Available On:

Hosted by:


Rusty Shelton speaking at EO Alchemy conference

Rusty Shelton

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a dynamic keynote speaker, successful entrepreneur, Founder & Chairman of Zilker Media and the co-author of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset…

Learn More

What is Your Authority Score?