AM21: Bill Lyons, Founder & CEO of Lyons HR

In today’s episode of the Authority Marketing podcast, Rusty Shelton talks about all things post-pandemic HR and how his consulting business as well as companies he consults with were affected during the pandemic with author and CEO Bill Lyons. They discuss the new perks and work environment trends that many companies are implementing to attract and keep top talent. About Bill Lyons: Prior to founding Lyons HR, Bill Lyons had a distinguished career in general operations, financial, and accounting management. He served as vice president and CFO of a large, private manufacturing company and held a senior financial position with a Fortune 100 company. Bill spent four years as managing director of an investment banking firm in Birmingham, Alabama, where he was involved in mergers and acquisitions, business valuations, and private equity placements. Bill has been a trusted business advisor and has served on the boards of several private companies and industry organizations including the Business Council of Alabama and the Employer Services Assurance Corporation. In 1995, he founded Lyons HR and currently serves as the company’s CEO and Chairman. Bill received undergraduate degrees in business from Freed-Hardeman University and the University of North Alabama, as well as an MBA from the University of Tennessee at Martin. Bill is a Certified Management Accountant, is accredited by the Institute of Business Appraisers and is certified by the Institute of Certified Business Counselors. In March 2021, Bill published his book We Are HR: The Business Owners Definitive Guide to Professional Employer Organizations.

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Rusty Shelton speaking at EO Alchemy conference

Rusty Shelton

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a dynamic keynote speaker, successful entrepreneur, Founder & Chairman of Zilker Media and the co-author of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset…

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