Upside: Bill Higgs

Bill is the “Culture King” and is known for building and transforming cultures and improving lives. He is the author of Culture Code Champions: 7 Steps to Scaling and Succeeding in Business as well as other articles, podcasts and his first book, The Mustang Story.  Bill and his co-founders at Mustang Engineering did what six in a million startups do - they grew the business to over $1 billion in revenue and the company continues today. This success was directly a result of a people oriented culture.  In an industry of cutthroat competition, employee apathy and gastly cost overruns, Bill and his co-founders set out on a remarkable journey that changed the global  face of capital projects.

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Rusty Shelton speaking at EO Alchemy conference

Rusty Shelton

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a dynamic keynote speaker, successful entrepreneur, Founder & Chairman of Zilker Media and the co-author of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset…

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