Upside: Eduardo and Erica Campos

J. Eduardo is a seasoned strategist who designs sustainable solutions by building bridges across diverse groups. After creating business growth opportunities on four continents through his leadership roles at PwC, Embraer, and Bell Canada, he spent thirteen years at Microsoft, first as a cybersecurity advisor, then leading innovative Microsoft projects at the highest levels of government in the US and abroad.

Today, J. Eduardo is realizing his dream of building a better tomorrow by leading his consulting firm, Embedded Knowledge, Inc., to develop value propositions, customize business strategies, and form partnerships that enable organizations and entrepreneurs to design creative solutions for their complex problems.

Erica is seasoned compliance professional who is passionate about using her skills to build transparent, ethical, and sustainable relationships across diverse groups. Currently a Compliance senior lead for Microsoft, Erica leverages her twenty-five-plus years in global management roles in large corporations in the financial (ABN Amro Banco Real) and consulting (PwC) industries.

Applying her agile collaboration, influencing, and negotiation skills to support the interests of all stakeholders, Erica has a solid record of designing solutions that mutually benefit all involved.


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Rusty Shelton speaking at EO Alchemy conference

Rusty Shelton

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a dynamic keynote speaker, successful entrepreneur, Founder & Chairman of Zilker Media and the co-author of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset…

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