Upside: Peter Horst

Peter Horst is a Fortune 500 CMO, having led marketing teams at Hershey, Capital One, TD Ameritrade and others. He’s built and managed some of the world’s most iconic brands and marketing campaigns. Peter now leads CMO Inc, a marketing consultancy, where he advises companies on brand and marketing strategy. He’s also a Forbes contributor, highly-rated keynote speaker and author of the book Marketing in the Fake News Era.


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Rusty Shelton speaking at EO Alchemy conference

Rusty Shelton

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a dynamic keynote speaker, successful entrepreneur, Founder & Chairman of Zilker Media and the co-author of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset…

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