Upside: Rob Ristagno

Rob Ristagno is the founder and CEO of Sterling Woods Group and an author and keynote speaker focused on sharing new ways to use data to drive business results.

He combines his expertise in data science with proven sales and marketing strategies to help established middle-market companies quickly generate new revenue by improving the way they gather and utilize data.

At the helm of Sterling Woods Group, Ristagno leads his team to provide practical, actionable analysis and strategies that organically grow sales for clients across a variety of industries, including business services, software, media, retail/e-commerce and manufacturing. Sterling Woods team members possess extensive operational experience and superior analytical skills, having begun their careers in organizations such as McKinsey, Y&R, McDonald’s, Pepsi, Johnson & Johnson, Kimberly Clark, Pfizer, Visa, AT&T and Comcast.

Ristagno shares his expertise at conferences around the world as an in-demand keynote speaker on data-driven leadership and growth strategies. He has spoken at the Digital Innovators Summit, Business Media Leadership Summit, Mega-Conference, AAMP Annual Conference, Specialized Information Publishers Association Conference, Strategic Fulfillment Group Partner Conference, Super Niche Conference, Niche CEO Summit, Business Information and Media Summit and Niche Digital Summit.

Ristagno earned his bachelor's degree in economics from Dartmouth College and his Master of Business Administration in general management from Harvard Business School. He currently lives in Newton, Mass., with his wife, Kate, his daughter, Leni, and his black lab, Royce. For more information, please visit

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Rusty Shelton speaking at EO Alchemy conference

Rusty Shelton

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a dynamic keynote speaker, successful entrepreneur, Founder & Chairman of Zilker Media and the co-author of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset…

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