Episode 04 | Part Two : Coach Burt

Cicely wraps up her chat with entrepreneur, motivational speaker and author, Micheal Burt. In part two, Coach Burt shares why he thinks everybody needs a coach, the importance of emotional resilience in children, and why he is inspired to build Greatness Factories around the world. About Coach Micheal Burt: Coach Burt has a simple philosophy: “Everybody needs a good coach in life.” Those that have great coaches outperform those that don’t 3-4X and out-earn those that don’t 3-4X. Burt is both INTENSE and POSITIVE, and many like his authentic nature and pure coaching skills of packaging and delivering content in ways that get people to take action and get results. Coach Micheal Burt is considered “America’s Coach,” a unique blend of a former championship basketball coach combined with a deep methodology of inner-engineering people to produce at a higher level in the business world. Coach Burt found his unique voice early in life at the age of 15 by starting his basketball coaching career with a junior pro basketball team. He would go on to become a basketball coach and win his first championship at 18 years old at the same elementary school where he attended as a child. At 18 he would also begin a deep study into the work of Dr. Stephen Covey, author of “The 7 Habits of Highly Effective People.” Burt quickly gravitated toward Covey’s “Whole Person Theory,” learning to inner engineer people to produce at higher levels by speaking to and coaching their body (skill), mind (knowledge), heart (desire) and spirit (confidence). This would become a staple of Burt’s coaching philosophy and one that would separate him from many of his contemporaries and create a niche for Burt even to this day. At 19, while Coach Burt was in college, he became the head freshman basketball coach at Riverdale High School. His first team went 17-0, and he would quickly get the attention of the head coach and the principal. After three years of being an assistant coach, at age 22 Burt was named the youngest head coach in the state of TN at the second-largest high school. He would employ “The Whole Person Theory” to begin building a national powerhouse with seven 25+ win seasons, four conference titles, and one state championship, the first in the school’s 30+ year history. He would go on to win over 74% of all of his games by using his strategies and deep motivational skills. Because of Burt’s unique knowledge of building a “competitive intelligence” into his players and how his teams performed, people around the world would begin asking, “What are you doing with those kids?” He would say, “We are building our own little Greatness Factory by coaching the whole person. At 25 he would begin writing the first of 14 books on his methodology. Companies who wanted to grow would pay attention and begin hiring Burt to speak, coach, and train their people to higher levels of performance. At 31 years old and after winning a championship, Burt would retire from athletic sports to build a multimillion-dollar coaching business and form the Monster Producer coaching program, which is a systematic and consistent program that teaches sales professionals, business owners, and those interested in rapid growth the five big areas to get a significant lift in their business. Burt’s goal for each person is a 43% increase in a one-year cycle, and he routinely gets it. Burt now, at 42 years old, speaks around the world on his books and growth methodologies and is the personal coach to some of the top-performing companies in the world. His popular programs, online Monster Growth Academy, and structures are used by business people who want to get a significant increase in their business by using a specific formula Burt has cultivated over the last 27 years.

Also Available On:

Hosted by:


Cicely Simpson author headshot

Cicely Simpson

Cicely Simpson is a seasoned public speaker, leadership coach, author, and the founder and CEO of Summit Public Affairs. Cicely received a Juris Doctor from Pepperdine University’s School of Law, and a bachelor’s of arts degree in political science from Lipscomb University. She believes in giving back, and currently serves on several for-profit and nonprofit boards.

Learn More

What is Your Authority Score?