Choosing America: How John Sapiente Built a Brand for Heroes

Joe Pardavila welcomes John Sapiente, CEO of Volition America, a direct-to-consumer brand dedicated to supporting the families of fallen military members and first responders. John shares the powerful story behind his “patriotic awakening” at a Folds of Honor event, which ignited his mission to create a brand that unites people through patriotism while giving back.  Discover how Volition America collaborates with top-tier brands like Puma, Luminox, and Revo to offer high-quality products infused with purpose—each purchase contributes to scholarships and support for heroes’ families. John also opens up about the challenges of building a brand from scratch, the importance of unity over politics, and his ambitious vision for the future, including a potential TV series, Volition America Patriot Games.  Tune in for a conversation about resilience, innovation, and the power of choice in shaping a legacy that matters.

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Joe Pardavila

Joe Pardavila is a leading voice in audio content production, with decades of experience in podcasting and terrestrial radio. He has created over 10,000 hours of audio content, captivating audiences nationwide. Joe is a recognized expert in communication and the author of the bestselling book, “Good Listen: Creating Memorable Conversations in Business and Life,” which provides valuable tips and strategies for mastering the art of communication. Throughout his career, Joe has been a radio personality…

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