Annette Franz author headshot

Annette Franz

CEO of CX Journey Inc.

Annette Franz, CCXP is an internationally recognized customer experience thought leader, coach, keynote speaker, and author.



With thirty years in the customer experience profession, Annette is founder and CEO of CX Journey Inc., a customer experience consultancy with a mission of helping companies put the“customer” in customer experience by building the right foundation, doing the work to understanding employees and customers, identifying what pain points and problems they are trying to solve for, and then turning that information into an experience that drives value, satisfaction, engagement, and retention.

Built To Win book cover

Built To Win

Designing a Customer-Centric Culture that Drives Value for Your Business

Customer-centric companies put the customer at the center of all they do; they ensure that they make no decisions without first thinking of the customer and the impact that decision has on the customer. The customer is infused into everything they do. Annette Franz refers to this as putting the…

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