Barbara J. Coward

MBA Admissions Consultant

Barbara J. Coward is an MBA admissions strategist, founder of MBA 360° Admissions, and author of It’s Not About You. Before launching her consulting firm, she worked in MBA admissions offices on two continents, recruited MBA candidates, built marketing programs for business schools, and advised applicants pursuing top MBA programs.

About

She is known for helping candidates understand how admissions committees build classes and how to position themselves with authentic, strategic narratives. A frequent contributor to higher education and business media, Coward has been featured in outlets including Poets&Quants, BusinessBecause,, Financial Times, U.S. News, Bloomberg Businessweek, and Business Insider. Her clients have been accepted to every M7 program as well as other leading schools in the United States, the United Kingdom, and Europe.

Published Book

It’s Not About You

Insider Strategies for Elite MBA Applicants

Drawing on decades of experience on both sides of the admissions desk, Coward offers a clear-eyed look at how MBA admissions decisions really get made and what applicants must understand to compete effectively. In It’s Not About You, she argues that admissions is about far more than grades, test scores,…

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