Dan Kennedy is a strategic advisor, consultant, freelance direct-response copywriter, business coach, editor of six business newsletters, and a popular professional speaker as well as a multimillionaire, serial entrepreneur. He directly influences more than one million business owners annually.
Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is…
What is Your Authority Score?