Joanne Soliday author headshot

Joanne Soliday

Founding Partner and Owner, Credo

Joanne Soliday is the Founding Partner and Owner of Credo and the author of Pivot. Joanne Soliday is a higher education strategic planning specialist with over 30 years’ experience on college and university campuses. Following leadership positions on two college campuses, Joanne became a founding partner of Credo, a comprehensive higher education consulting firm. 


Since 2001, Joanne has had the privilege of working with more than 250 independent colleges and universities. Her work with these institutions inspired her to author “Surviving to Thriving: A Planning Framework for Leaders of Private Colleges and Universities.” Her book is being used nationally to empower college leadership teams in planning for their future. Joanne recently penned a second book with co-author and Maryville University President Mark Lombardi, entitled “PIVOT: A Vision For The New University,” due to be released in late 2018.

Joanne is a presenter and keynote speaker at higher education conferences across the country and feels enlivened to be engaged in many formal relationships as a strategic advisor to independent college presidents. In addition to her undergraduate degree from West Virginia Wesleyan College, she also earned a M.Ed. from the University of North Carolina at Chapel Hill and has pursued divinity studies at Duke University. Joanne is an ordained minister and serves as a pastor and elder at St. Mark’s Church in Burlington, NC.

In 2016, Joanne was awarded an Honorary Doctorate of Humane Letters by her alma mater.

Pivot book cover


A Vision For The New University

The news sure looks bad: rapidly shifting student demographics, the ever-increasing speed of technological innovation, and extreme legislative and public pressure are squeezing colleges and universities into a lose-lose race toward irrelevancy. Detailed in countless articles and books, the challenges faced by institutions of higher learning in the U.S. are…

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