John Horodyski author headshot

John Horodyski

Partner at Optimity Advisors, Information Management

John Horodyski is a partner with Optimity Advisors. His executive management strategy experience encompasses information management, digital asset management (DAM), metadata and taxonomy design, information governance, content management and social media marketing strategy.


John has provided strategic direction and consulting for a variety of Fortune 500 clients from the broadcast, media and entertainment, consumer packaging goods and pharmaceutical industries. John is also an adjunct faculty at San Jose State University where he teaches a graduate course in digital asset management. In addition to regular training and public speaking on digital media and metadata, John is a board member and metadata editor of the Journal Of Digital Media Management and is a regular contributor to CMS Wire.

Inform, Transform & Outperform book

Inform, Transform & Outperform by John Horodyski

Digital Content Strategies To Optimize Your Business For Growth

To survive and thrive in today’s digital world, businesses must undergo a fundamental shift across all aspects of their operations―sometimes called a “digital transformation”. In Inform, Transform, and Outperform, John Horodyski and his team of contributors provide compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy.…

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