peter horst author headshot

Peter Horst

Fortune 500 CMO

Peter Horst was named by Forbes as one of the World’s Top 50 Most Influential CMOs. He holds over thirty years of leadership experience with companies such as Capital One, Hershey, General Mills, US West (CenturyLink), and TD Ameritrade.


marketing in the fake news era 3d book cover

Marketing In The #Fakenews Era

New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust

Managing and protecting a company’s brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers’ greatest challenge was convincing a consumer to try their product and stick with it―beer, apps, cars, what have you.…

What is Your Authority Score?