Raymond Zimmerman author headshot

Raymond Zimmerman

Raymond Zimmerman cofounded the retail giant Service Merchandise with his parents in 1960 and was CEO from 1983-97, growing it to over four hundred catalog showroom stores.


After retiring, he founded and operated the discount retailer 99 Cent Stuff in Florida from 1999-2008. Zimmerman was a director on the L Brands board from 1984-2021 and has served as a retailing lecturer and mentor to entrepreneurs.

Active in the community, he received the Alexis de Tocqueville Award for the United Way of Middle Tennessee and was a leader in United Way of America, Muscular Dystrophy Association, and the Jewish Federations of Nashville and Boca Raton. He is married to Etta Zimmerman; the proud father of Fred Zimmerman, Robyn Rubinoff, and Leya Kaufman; and a grandfather to four.

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