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Rick Jones

CEO, FishBait Marketing

Rick Jones is founder and CEO of FishBait Marketing and a partner in Nashville-based R&R Bait & Tackle. Rick is a fourth generation Atlantan and a graduate of Georgia Southern University.


Rick started his career as a high school and college basketball coach and went on to receive a masters in sports administration from Georgia State University.

Rick is a renowned public speaker and seminar leader worldwide, known as one of the leading experts on marketing communications and segments, corporate sponsorship, event marketing, sales techniques, team building, and tourism and travel. Rick and his wife, Charlotte, reside on Wadmalaw Island, SC. When Rick is not working―he is fishing!

Analog Advice in a Digital World book cover

Analog Advice in a Digital World

A Baby Boomer's Words of Wisdom for the Millennial Generation

You are young, capable, determined, and live in an age fueled with rapid technological advancements. What more do you need besides your own ambition and intellect? Well, Rick Jones has the anecdotal advice pertaining to business that is only learned through years of experience, which he has plenty of—demonstrated by…

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