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Rob Dwortz

co-founder and CEO at Become Unmistakable

Rob Dwortz is CEO and cofounder of Become Unmistakable (BU) and a former bank CEO.

About

Combining Rob’s extensive banking and leadership experience with brain science research, he helped develop the uMap™ platform and BU training programs that have transformed companies through right-brain-justified leadership. He specializes in helping leaders create sustainable cultural change.

Published Book

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Right-Brain Justified

Scaling Cultures Through Unmistakable Leaders

What makes a company truly unmistakable? In Right-Brain Justified, leadership experts Mike Novakoski and Rob Dwortz argue it’s not just about strategy and profit—it’s about people. Drawing on neuroscience and decades of experience in organizational transformation, they introduce a breakthrough approach that blends logical thinking with emotional intelligence to create vibrant,…

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