headshot of scott east

Scott East


Scott East is CEO and co-founder of MSIGHTS. He has developed and managed traditional and digital marketing campaigns for some of the nation’s most recognized brands, including Sprint (Nextel), FedEx, Verizon, World Wildlife Fund, GTE (now Verizon), and AOL.


Scott holds a bachelor’s in political science from Syracuse University and an MBA from Georgetown University, where he graduated with honors. He is based in Charlotte, North Carolina (USA).

cuttlefish marketer

The Cuttlefish Marketer

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In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance. Another masculine brand,…

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