Seth Price

About

Seth Price is an accomplished attorney, entrepreneur, and nationally recognized leader in digital marketing for law firms. As cofounder and managing partner of Price Benowitz LLP, he grew a two-lawyer practice into a midsize powerhouse with more than fifty attorneys across multiple practice areas and multiple states. His success in scaling a law firm from the ground up provided the foundation for his second venture, BluShark Digital, a premier digital marketing agency built by lawyers for lawyers.

In his book Local SEO for Lawyers: How Attorneys Can Rank Higher, Get Found Faster, and Grow Smarter, Seth distills two decades of hands-on experience into a practical guide for attorneys seeking to thrive in the digital age. Drawing from the same strategies that transformed his own practice, he demonstrates how mastering local search, content creation, and paid advertising can drive measurable, sustainable growth.

At BluShark Digital, Seth leads a team of more than one hundred professionals who specialize in every aspect of search engine optimization, from technical structure and high-quality content to backlink development and local search. His agency has helped hundreds of firms across the United States improve visibility, generate leads, and convert online searches into paying clients.

Recognized nationally for his expertise in law firm growth and marketing innovation, Seth frequently speaks at conferences and industry events. He is known for making complex digital concepts accessible, giving attorneys and business leaders the tools they need to compete in an increasingly crowded marketplace.

Based in the Washington, DC, area, Seth continues to balance his roles as attorney, entrepreneur, and marketing strategist. Through Local SEO for Lawyers, he shares the blueprint that allowed him to build a thriving practice and empowers attorneys everywhere to achieve similar results.