Since founding The Adventure LLC in 1984, Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Boeing Commercial Airplane (the 777 launch), Nordstrom, Starbucks, Caterpillar, Philips Electronics, Coca-Cola, and Halliburton, to name a few.
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your “secret sauce” and get their “better-than-you” version on the market faster than you can say “Usain Bolt.” Better customer service? Guess what? All of your competitors say they provide the best customer service.…
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