No Business Is Too Small For Digital Marketing

About No Business Is Too Small For Digital Marketing

If you run a small- or medium-sized business, you are busy all the time. But you must sustain and grow your business to be successful, so you need to market it.

The mystery is: how do you go about this—especially in the digital age? What kinds of marketing must you do? Is a website enough? What kind of website should it be? How important is a social media presence? How should you communicate with your customers and prospects and how often?

These kinds of questions challenge today’s small business owners, and author Jon Martinsen answers them—and many more. Because you have limited resources, you have to balance marketing efforts with the services you provide customers. So, vital marketing activities often don’t happen. And if you do set aside time for marketing, you’re probably bewildered by the endless options available today—especially digital ones.

Martinsen has helped hundreds of small- and medium-sized businesses meet their marketing needs, guiding them through the countless and continual changes in media and marketing in the digital age. This book is a practical guide for those who don’t know the basics of marketing today. It outlines a simple approach that any business owner can adopt to best reach their customers and prospects.