learn to say in business strategies

Not Doing List

Catapult Your Career by Upping Your "No" Game

By: Alexander Bant

This is your playbook for saying no to the right things every day so you can finally get ahead.

We have a significant yes problem that’s stunting our growth and career. Yes, more meetings, projects, clients, initiatives, reports, data, dashboards, collaboration, emails, notifications, and social media. Yes, make it digital, faster, and always-on.

We organize, prioritize, delegate, calendar, and “focus.” Yet, we always feel behind. Eventually we hit a ceiling or burn out.

The truth is that you, Oprah, Elon Musk, and Melinda Gates all get the same 168 hours each week. So, how do some leaders cut through and accomplish great things?

Their yes-to-no ratio is just radically different from yours. They start each day by selecting all of the things they won’t spend time on. This allows them to channel enormous energy into the few things that matter most.

Saying no is really hard. It’s high risk. Most professionals get it wrong. Your strategy to get it right is a Not Doing List (NDL). This step-by-step guide shows you how to build your NDL, message no to everyone you work with (including your boss), and train your colleagues to do the same.

Not Doing List is the perfect gift for your team, colleagues, boss and mentors.

Leave Not Doing List out in your office or Zoom background, as a reminder to only spend time on what’s important.

Complete with Not Doing Digital How to Guides that allow you to practice and implement the concepts real-time.


Alexander Bant

Chief of Research for CFOs at Gartner

Alexander Bant is the Chief of Research for CFOs at Gartner (NYSE: IT), where his business insights are used by 45,000 leaders at a majority of the Global 500. His…

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