real estate innovation success book

PropTech 101

Turning Chaos Into Cash Through Real Estate Innovation

By: Aaron Block and Zach Aarons

Technology is simply the means to an end to develop new processes, systems, and tools, but its influence is being felt in every corner of the real estate industry. Given the dizzying pace and expanding scope of PropTech, though, how can anyone hope to keep up?

In their book, PropTech 101, authors Aaron Block and Zach Aarons present an insightful narrative into the PropTech and real estate industry in effort to help ensure that you don’t get left behind in the wave of change.

This is not an exhaustive look at PropTech; it is, rather, a broad overview of basic history, dynamics, key stakeholders, and trends that serves as a set of keys that will open the door and let you into the PropTech space so that you can begin to explore it with confidence and a mental map of the most important contours.


Aaron Block and Zach Aarons

Co-Founders, MetaProp

Aaron Block has been co-founder and managing director of leading PropTech venture capital firm MetaProp since its inception in 2015. Previously, Aaron was an executive running the Chicago region of…

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