The ABC’s of Business

About The ABC’s of Business

The rules of business success don’t need to be complicated…just straightforward and easy to follow. This truism is lifted directly from the insights Tony Falkenstein gained over a long, textured and stimulating career in business – a career founded in common sense, tenacity and quick thinking.

A deceptively simple handbook for entrepreneurs, The ABC’s of Business is a highly readable collection of lessons from the mind of a reputable entrepreneur and leader. Styled as a pep talk, Falkenstein’s book is littered with indispensable wisdom gathered from a series of Falkenstein’s highs and lows. It is recommended you reread a section every 21 days (See “H is for Habit”). The wisdom espoused is invaluable, widely applicable and timeless. ―Dr. Graeme Camp, University of Auckland Business School