Attract & Grow

About Attract & Grow

The $50 Million Magnet: The Financial Advisor’s Guide to Stop Chasing and Start Attracting Clients by David Scranton is a comprehensive guide designed to revolutionize the way financial advisors grow their businesses. Drawing from his own journey from struggle to success, Scranton introduces the AIDA strategy—Attention, Interest, Desire, Action—as a powerful framework for client acquisition.

The book is divided into two main parts: The AIDA Strategy and Practical Application. In the first part, Scranton discusses the psychology behind how prospects become clients, emphasizing the importance of differentiation, branding, and lead generation. He also shares insights on creating a compelling business model that stands out in the crowded financial services market, effectively piquing interest and sparking desire among potential clients.

In the Practical Application section, Scranton provides actionable steps and real-world examples to help advisors implement the AIDA strategy. From attracting more than $50 million in new assets each year to setting sensory-specific goals, readers will find practical advice tailored to various stages of their careers. Whether you are just starting out, feeling stuck at a certain level of success, or aiming to scale your business, this book offers a clear roadmap to achieve your goals.

Scranton’s methods have been tried and tested by hundreds of advisors who have seen significant improvements in their client acquisition and business growth. His approach is not about quick fixes or high-pressure sales tactics but focuses on building genuine relationships and providing exceptional value to clients.

The $50 Million Magnet is more than just a book; it is a transformational tool that empowers financial advisors to stop chasing prospects and start naturally attracting clients. With a blend of strategic insights and practical applications, David Scranton provides everything needed to turn your financial advisory business into a client magnet.