The Multicultural Mindset

About The Multicultural Mindset

Discover the transformative power of cultural intelligence with Joycelyn David, CEO of AV Communications and recognized among the world’s 100 most influential Filipina women. Drawing from over two decades of multicultural marketing expertise, David introduces the revolutionary concept of the Multicultural Quotient (MQ)—a measurable framework that elevates good leaders into exceptional global changemakers.

In today’s interconnected marketplace, success hinges on your ability to navigate cultural complexities with authenticity and precision. This essential leadership guide reveals proven strategies for developing cross-cultural fluency that generates measurable business results. Through compelling case studies and actionable frameworks, David demonstrates how heightened cultural intelligence creates competitive advantage across diverse markets and teams.

Whether you’re a C-suite executive seeking global expansion, an entrepreneur building diverse teams, or a marketing professional targeting multicultural consumers, mastering your MQ will transform your leadership capabilities for today’s borderless business environment. As geographic boundaries dissolve, your multicultural mindset becomes the differentiator that opens new markets, strengthens team collaboration, and drives innovation.

The future belongs to leaders who can authentically connect across cultures. Where will your Multicultural Quotient take you?