The President’s Club Mindset

About The President’s Club Mindset

What does it really take to make President’s Club—not once, but again and again?

In The President’s Club Mindset, veteran sales executive and consistent President’s Club winner Bob Kocis distills decades of tech sales experience into a sharp, practical guide for high performers and those who want to join their ranks. From first-time sellers to seasoned revenue leaders, this book offers a clear-eyed look at what top salespeople do—and more importantly, how they think.

Drawing on personal experience and interviews with elite sellers across the industry, Kocis reveals the behaviors and mindset shifts that separate consistent closers from everyone else. Forget the gimmicks—this is a field guide to building trust, qualifying rigorously, and delivering real value to your customers.

You’ll learn how to navigate complex sales environments, leverage curiosity to sell value, avoid pipeline-killing habits, and use empathy as a tactical weapon. With insights from President’s Club veterans, including stories from the front lines of SaaS and enterprise sales, the book shows how the best consistently rise to the top.

Whether you’re trying to break into President’s Club for the first time, become a consistent winner, or build a culture of excellence on your team, The President’s Club Mindset delivers battle-tested tools and strategies that work in real deals with real stakes.