The Style Formula

About The Style Formula

If you’ve ever stood in front of a closet full of clothes and felt like you have no great outfits, you are not alone. A lot of people struggle with “what to wear.” Men, women, and nonbinary individuals of all ages, in all kinds of careers, with all kinds of tastes, deal with the clothing conundrum. The good news: It’s solvable. All you need is to learn the science of style.

In The Style Formula: The Art and Science of What to Wear, Aricia Symes, founder and master stylist of Unfoldid, a boutique styling company, lays out her secrets to successful styling. Her holistic approach is grounded in over a decade of experience as a stylist and teacher. In this book, she reveals the building blocks of her Style Formula, which include:

• Understanding your body’s architecture; 
• Modifying balance through cut, color, and texture;
• Learning your color science;
• Reflecting your likes and lifestyle; and
• Adapting to your environment.

Above all, Aricia encourages you to dress for yourself and pursue fashion choices that express you as you want to be seen. In doing so, she unpacks some of the external factors that can influence us every day, from social media to friends and family, and unpacks common myths that stand in the way of people discovering their personal Style Identity, from “I don’t have the time” to “I don’t have the money.”

The end goal: you will be able to style yourself with ease and step out the door with confidence. No more closet full of unworn clothing items you don’t know what to do with. No more individual items that “don’t go” with anything else. No more fashion disasters. Just a wardrobe full of pieces that you know how to put together confidently—and that you feel amazing in, because they reflect the true you.