beth laguardia cooper

Beth LaGuardia

Chief Marketing Officer

Ms. Beth LaGuardia Cooper oversees brand, PR, and marketing strategy and operations for the organization. She also leads delivery of Authority Media Services for clients in the areas of online media and engagement and public relations. She provides leadership direction grounded in a nurturing culture that strikes a balance of performance, efficiency, and innovation. Key tenets of her marketing program include an emphasis on data-driven decision-making; testing and optimizing use of marketing technology; and innovative approaches to leveraging emerging marketing strategies and channels.

In her role, Beth is responsible for strengthening distinct identity, awareness, and preference for the brand vis-à-vis a strategy that is consistent with Forbes Books’ commitment to integrity, transparency, and unparalleled leadership in the publishing and authority media space. Ms. LaGuardia Cooper is also responsible for assessing and leading implementation of next-level marketing strategies associated with new business opportunities.

Previously, Beth served in marketing roles of growing leadership responsibility at American Public Education (NASDAQ: APEI), culminating with four years serving as CMO for APEI and its four subsidiaries. During her tenure, she helped grow the organization from $20M to $650M in annual revenue and built the marketing team from 4 to 50 professionals. Prior to APEI, Ms. LaGuardia Cooper held a variety of product management and marketing communications positions for organizations in the B2B and B2C technology services and B2B marketing agency spaces. Ms. LaGuardia Cooper earned an A.B. in Economics from Duke University and an MBA in Marketing from the University of Maryland. She lives in Charleston, SC with her husband and their 12-year-old daughter.

Discussion Topics:

  • Marketing Strategy
  • MarTech
  • Organizational Strategy

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