As the CEO and founder of Marketing Architects, Chuck Hengel has helped his clients generate more than $7.4 billion in sales through quality TV campaigns. He is the author of All-Inclusive TV.
Americans are watching more video content than ever―nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge. All-Inclusive TV reframes the…
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