The CEO Catalyst: How Dr. Susan Dorfman Sparks Change (Part Two)

Dive back in with media trailblazer Dr. Susan Dorfman, President and CEO of CMI Media Group, for more leadership lessons and insights. Having built a culture of constant innovation at CMI, Susan explains how new ideas permeate daily work to drive growth.  Hear her strategic vision as Susan details how embracing a challenger mindset fuels their responsive and targeted media plans. It sharpens CMI’s competitive edge, putting client needs first in the rapidly evolving healthcare media space. Immerse further into the mind of this catalyst, which is calibrating the next frontier for data-led healthcare marketing.

About Dr. Susan Dorfman: Dr. Dorfman is the President & CEO of CMI Media Group, a WPP agency, the leading strategic media planning agency serving the life sciences Industry. She is responsible for the growth and future direction of the agency, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale. She has immense experience in promotional strategy development, omni-channel/multi-channel media and relationship marketing, customer insights, and media innovation built to reach, engage, and deliver a return on investment. Susan lives and dreams data. Her passion is transforming data into actionable and measurable tactics that ultimately leads to reaching her clients’ audiences down to the individual level.

Susan is unstoppable in her quest to provide the most actionable strategies to our clients. She provides vision and leadership to both clients and her staff; she has a knack of concepting and nurturing innovative ideas that turn into viable products that make a real impact in the marketplace.

Mentorship and DE&I is a priority to Susan. As part of this, she is the executive sponsor of PLUS+, the LGBTQ ERG, and for Shalom, the Jewish ERG, for CMI Media Group and Compas. She is a Doctor of Health Administration, co-author on the definitive guide to EHRs, and an industry speaker with strong connections to the healthcare and life sciences industries. She has been the recipient of several industry honors including: PharmaVOICE 100, PM360 ELITE, HBA Rising Star, MM+M Innovation Catalyst, the Campaign 40 Over 40 Award, MM+M Pinnacle Award and the Campaign Female Frontier Award.