barry breede author headshot

Barry Breede

Chief Innovation and Marketing Officer, Koppers Utility & Industrial Products

Barry Breede is the chief innovation and marketing officer at Koppers Utility & Industrial Products―a national leader in the sale of wood utility poles―leading the company’s efforts in commercializing new business ventures, products, and services. He is the author of Transforming The Utility Pole. 


Barry also assists Cox Recovery, a Koppers subsidiary providing utilities with environmentally-friendly methods of disposing of wood waste. A graduate of the University of Oregon, Barry has also worked extensively in the innovation area with several global companies including Electrolux AB, Umbro International, and Specialized Bicycles. Barry currently resides in Greenville, South Carolina.

transforming the utility pole

Transforming The Utility Pole

Using Innovation To Disrupt Commodity Markets And Fuel Sustainable Business

Transforming The Utility Pole is about one company, Cox Industries, and their mission to establish an innovation program that powers the creation of a unique, industry-leading business model. Family-owned and operated for over sixty-five years, Cox Industries–recently acquired by Koppers–is the largest American-owned provider of treated wood utility poles in the…

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