matt lindsay author headshot

Matt Lindsay

President, Mather Economics

Matt Lindsay has over 25 years of experience in helping businesses increase operating margins and grow revenue through economic modeling and analytics. Over the past 19 years, he has developed pricing strategies and predictive analytics models for clients including the Intercontinental Exchange, Gannett, The Home Depot, NRG Energy, Tribune, IHG, McClatchy, the Walton Foundation, Coca Cola, UPS, Dow Jones, Chick-fil-A, Clorox, Scientific Games, The Georgia Lottery, and The New York Times.


Matt began his career with the corporate Economics Group of United Parcel Service measuring price elasticity and marginal network costs to improve profitability. Before founding Mather Economics, Matt worked with Arthur Andersen in the firm’s Atlanta strategy practice. His extensive experience in marketing spend effectiveness optimization, customer retention, analysis, and predictive models have been used to support strategic pricing decisions, marketing initiatives, and customer acquisition tactics, ultimately generating millions of dollars in incremental profits for his clients.

3d book cover of How to succeed in the relationship economy

How To Succeed in the Relationship Economy

Make Data Work for You, Empathize with Customers, Grow Valuable Relationships

In our changing consumer landscape, it’s not enough to produce an outstanding product or service. To grow valuable relationships with customers, organizations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses…

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