Michelle Pascoe and David Staughton author headshot

Michelle Pascoe and David Staughton


Michelle Pascoe is an International Certified Speaking Professional, an Accredited Trainer and Assessor, and managing director of Optimum Operating Procedures and Services, Pty., Ltd. (OOPS), one of Australia’s most respected training and research companies.

David Staughton, BSc (Hons), AFAIM, CCEO, MIMC, is a scientist, author, speaker and award-winning businessman who helps companies find more opportunities to make sales all year round.


She works with small to multimillion-dollar companies in the gaming industry, as well as the hospitality, retail, manufacturing, real estate, government, automotive and professional services sectors to ignite employee potential and drive outstanding service experiences.

With over 30 years of experience, Dave drives business development and cross-selling in a broad range of industries including mining, retail, hospitality and consulting. Dave’s consulting and training clients include multinationals, nationally-listed companies and groups of small businesses seeking to radically lift team member engagement levels and boost sales results.

The VIP Principle book

The VIP Principle

Discover How Guest Experiences Drive Long Term Growth

Wow Your VIP Guests And Boost Your Business Whether you run a casino, resort, club, hotel, restaurant or conference center, it has never been harder to compete for your guests’ dollar. How can your business cater to all of its highest-paying guests if they are from different generations and cultures,…

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