Peter Daboll author headshot

Peter Daboll

CEO, ACE Metrix

Peter Daboll has more than 25 years of experience mastering the science of effective advertising. He has spent his career implementing testing systems to measure consumer response to advertising. As CEO of Ace Metrix, Peter led the company in developing innovative metrics to help advertisers generate more impactful content. Peter was also the CEO of Bunchball, Chief of Insights at Yahoo! and president and CEO of comScore Media Metrix.


He began his career in senior management positions with Nielsen and the Analytic Consulting Group of Information Resources, Inc., (IRI) where he pioneered the development of marketing mix models using scanner data. He has received numerous industry awards recognizing his leadership in advertising research, including a 2011 Great Mind award from the ARF. He is a regular contributor to media outlets and advertising industry associations.

Attitude book cover


Using Data To Inspire Extraordinary AD Creative

At last, a book that puts ‘ad creative’ in its proper place to drive brand success. ADitude advises and empowers advertisers to leverage data, unleash creative power, impact brand performance and out-market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, Ad-itude discusses the…

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