Bob Atkins author headshot

Robert Gray Atkins

CEO and founder of Gray Associates

Robert Gray Atkins (Bob) is the CEO and founder of Gray Associates, a higher-education data, software, and analytics provider.



Bob led Gray’s development of software and facilitated processes to help institutions make timely, inclusive, data-informed program decisions. He has led dozens of academic program evaluation workshops, helping institutions across the United States improve their academic program portfolios. This work has led to millions of dollars in new program growth.

Bob is an avid saltwater fly fisherman. He and his wife, Ellen, enjoy traveling around the world to catch new species—and release them back to the sea. Bob and Ellen live in Concord, Massachusetts. They have three children and a one-year-old granddaughter, Molly.

Start, Stop, or Grow?

A Data-informed Approach To Academic Program Evaluation And Management

“Start, Stop, or Grow?: Academic Program Evaluation and Management is exactly what academic leaders need right now to make well-informed program decisions and better manage their academic program portfolios. Student demand ebbs and flows. New industries are emerging at a rapid pace. Increased competition quickly saturates even the most in-demand…

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