Start, Stop, or Grow?

A Data-informed Approach To Academic Program Evaluation And Management

By: Robert Gray Atkins

“Start, Stop, or Grow?: Academic Program Evaluation and Management is exactly what academic leaders need right now to make well-informed program decisions and better manage their academic program portfolios. Student demand ebbs and flows.

New industries are emerging at a rapid pace. Increased competition quickly saturates even the most in-demand programs. One’s program mix and economics can quickly take a turn, for better or worse.

Colleges and universities can no longer afford the ‘stick to our knitting’ mindset when it comes to the question of ‘what will we teach?’ Making the right program decisions is a key driver for long-term financial viability.

This book is a treasure trove of actionable information that provides a roadmap for exactly that. It is a must-read for faculty, staff, and administrators interested in offering sustainable and profitable programs.”


Robert Gray Atkins

CEO and founder of Gray Associates

Bob led Gray’s development of software and facilitated processes to help institutions make timely, inclusive, data-informed program decisions. He has led dozens of academic program evaluation workshops, helping institutions across the…

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