headshot of william barr

William Barr

CEO, United Windows Direct

William Barr, CEO of Universal Windows Direct (UWD), cofounded the company in 2002. UWD has excelled due to their commitment to excellence and sales training. Barr believes that teaching people how to sell is easy; however, teaching them how to think is powerful.


3d book cover of selling with purpose by barr

Selling with Purpose

The Universal Way

As a sales professional, you may be well-versed in the rhetoric and techniques of past authors and sales trainers. Most sales materials have not changed; they just get redefined and reinterpreted with each generation. What has changed is the attention span and the availability of your prospects. People have less…

What is Your Authority Score?