Decide One Think by Dave Ramos and published by Advantage|ForbesBooks.

Decide One Thing

The One Thing EVERY Executive Team Must Decide

By: Dave Ramos

Organizations have to be good at lots of things, but the way to win is to become differentiatingly great at One Thing. The one thing every executive team must decide is, “What is your One Thing?”

Based on our experience, we know that the Decide One Thing concept will get four different responses.

Some organizations will categorically reject the idea that they need to become great at One Thing.

Some will think it is cool, but get distracted by the next cool idea or fad that comes along.

Some will embrace the concept for a time, but give up because implementing it is too hard.

A few executive teams will fully commit to the Decide One Thing. Align Everything. Win! model. These organizations will generate incredible results – 30, 60, or 100 times their investment.

So, which of the four responses will you have?


Dave Ramos


He held executive positions with global leaders like Nortel Networks, where he was the Vice President of Global Marketing. At Nortel, Dave won the company’s highest award, The Chairman’s Award,…

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